The Movie Story Deals with Appalaraju a film lover and he watches films regularly at Rambha Theatre in Amalapuram in a critical way and wonders why the directors are bringing out such films and his life ambition is to direct a film better than all the established directors. He leaves for Hyderabad and stays in his friend”s house, with his script titled Nayaki. His friend takes him to an audio release function, where he meets a producer called Rakhee. He and his creative head Pushpanand read the script and suggest some changes. But Appalaraju does not agree to change even a single word in it. Then Rakhee suggests Appalaraju to convince the top heroine of the film industry Kanishka as her nod would help them fetch financiers. Somehow, Appalaraju meets the heroine and narrates the story and she agrees to do the film. Then Rakhee, Pushpanand and Appalaraju meet Data Base to Finance their film. He wants one of the top hero Babu Garu to rope in the lead role so that the crazy combination would help achieve a hit. Appalaraju pleads with Kanishka to help her and she convinces Babugaru and Data Base agrees to invest on the film. However, due to some differences with Kanishka, Babugaru quits the project and Data Base refuses to finance the film. Now, Rakhee and Appalaraju meet Srisailam Anna, who is basically a rowdy sheeter to finance the film. He agrees to finance the film with a condition that lyrics penned by him should only be used in it. Luck again favors Appalaraju as Kanishka convinces another top hero KT to pair up with her. Rahman Sharma scores tunes for the lyrics penned by Srisailam Anna and in order to attract the mass audiences, the hero KT insists on keeping an item number in the film. With no option left, Appalaraju agrees to it. The shooting of the film completes and before the release of the film, the producer invites the media to write reviews in their favor.